If you try to emulate the big launches that you see in the internet marketing arena, you will quickly find it very difficult. It’s incredibly stressful to organize and execute the number of behind-the-scenes details that make the big launches work. This complexity is rarely talked about, but is immediately realized once you jump in to a product launch of your own. Not only are there a lot details to organize, but there are lot of people to manage as well.
Trying to copy what you see without having the proper tools in place is a recipe for pain, stress, or even worse…launch failure. This article will help you simplify your upcoming launch to decrease the level of stress and increase your chances for success.
Engage less promotional partners. Managing multiple promotional partners is a highly stressful experience. Instead of trying to recruit an “army” of promotional partners, set up a core group and keep a strong relationship with them. To make things even easier, conduct your next launch focused only on your own email list. Keeping the number of promotional partners down allows for less mistakes to be made (by you and others) and gives you a platform for a larger launch in the future.
Shorten the promotional period. The shorter the promotional period, the less time you will spend afraid of losing launch momentum. You should consider a 7 or 14 day launch timeframe instead of a 30 or 60 day launch timeframe. The shorter timeframe makes it easier to keep your target market’s attention. This will give you a greater chance of success by limiting the number of elements to sequence.
Launch an affiliate product. If you choose to launch an affiliate product, you don’t have to fulfill any of the customer service responsibilities. For example, you won’t have to deliver the product, return defective items, or respond to problem tickets. If you choose to launch your own product these are all things you must do. Launching an affiliate product allow you to focus on creating anticipation for the launch event while increasing the total offer with high quality bonuses.
Each of these solutions will lessen the pressure and frustration of managing the behind-the-scenes details of a product launch. The less details you have to manage personally, the more time you have to focus on quality execution of your product launch sequence.
Trying to emulate a “guru-style” product launch is very stressful without the proper knowledge and tools. There are a lot of activities that appear once your launch gets started, but by then it can be too late to make adjustments. Choose one or all of the ideas above to lessen the stress of your launch and give yourself a better chance for success.